It doesn't end with handing over your website. In these pages Gerard discusses some of the important after-launch aspects of your site.
Social Media Secrets
I get asked by a lot of people how they should use Social Media for their business. I have been preparing a detailed Social Media plan for Honda Motorcycles, Marine and Power Equipment and I'd lik... More
Social Media and Your Legal Liability
A recent decision by Australia's Advertising Standards Board should concern any business that has a Facebook page but does not pay attention to it. YOU may be legally responsible for what what oth... More
What is DNS and why do I have to pay for it?
Recently one of my customers purchased a domain name for only $19 and then needed to to pay an extra $55 per year for "DNS hosting". The obvious questions were "What is DNS hosting?... More
Facebook: More Than Just Imaginary Friends (part 3)
Welcome to the third part of my series about using Facebook more creatively. I have already written about putting Facebook content on your website and using Facebook Connect to get access to details a... More
Observations and Trends
So this is Christmas... already! 2011 saw some massive changes in website development as we all adapted to a tighter economy. The major trends I've noticed are: Graphic designers have shifte... More
"Should I get my website updated?" (UPDATED)
People often ask me if they should redesign their site. Nine times out of ten the answer is "yes". Internet years are like dog years and what looked great 5 years ago will compare badly to you... More
One More Thing
I could live to be 200 years old and I would still trade it all for the impact Steve Jobs has had in his 56 years. He gave Microsoft the competition they so desperately required. He dragged the musi... More
If only it was that easy!
Recently two things happened to me that got me thinking about websites and internet marketing... I was contacted by a friend who said the company he was consulting to needed some online market... More
What About Current Customers?
In the mad rush to increase search ranking many website owners have forgotten their current customers. Here are some very simple ways your website can serve the people who already know you... &n... More
Facebook: More Than Just Imaginary Friends (part 2)
The best thing Facebook has done is Facebook Connect. This allows your website to let people become members using their Facebook login. It also allows your site to personalise how it works for that pe... More
Facebook: More Than Just Imaginary Friends (part 1)
Your company page will not be an overnight Facebook sensation. It will not "go viral". At least, not without a LOT of money spent on making it happen. Where did you first hear about "inter... More
What Does A Web Developer Do?
I recently gave a presentation explaining what a web developer like me does. The short answer is that your web developer either makes or saves you money. But how? The key is to make each site dynamic... More
Retail Is Dead. The Internet Killed It.
Every day I read stories about how retail is dead. The internet always gets the blame. That surprises me because there's no rule that says bricks and mortar retailers can't have on-line shops ... More
SEO / SEM - 'Number 1 on Google!'
"Dear Sir/Madam, we notice you are not number one on Google for your chosen search terms..." What the hell does that mean? Why does the sender only have an obscure gmail address? How do they ... More
Paypal Could Cost You A Fortune
Gerry Harvey may be a very smart man, but he didn't have his thinking cap on when he alerted everybody to the benefits of buying (and selling) online. The interest in on-line shops has definitely ... More
Cheap Websites Are Cheap For A Reason
There's one company that keeps advertising on the radio at prices that are insanely low. A simple web search tells you why. Have a look at the responses to a question about this company and you... More
Bulk Email Campaigns - Do it right or not at all
What you see on the right is a bulk email sent out by Aero Designs. Simple, elegant and eye-catching. For years I have helping customers and their designers set up email camp... More
The Secret To Getting Lots Of Followers
I will reveal the secret that many social media "experts" are trying to sell you. How to get LOTS of Twitter followers. Thousands. They may tell you how to do this yourself or they may use fa... More
Making Informed Decisions
I can't believe some people who make informed, calculated decisions about their business in every area EXCEPT what the do with their website. Most of these decisions are driven by marketing or the... More
Social Media - Facebook, Twitter, LinkedIn, YouTube, etc.
I wanted to learn about Facebook and Twitter so I joined them and got involved. I now moderate a couple of Facebook groups and am an active participant on several pages. I have set up Facebook busines... More
Content Management - Keeping your site up-to-date
You have no doubt been told you need a Content Management System or have used one before. That means you know it's a great idea to be able to log in and change your site whenever you want. But did... More
I get asked by a lot of people how they should use Social Media for their business. I have been preparing a detailed Social Media plan for Honda Motorcycles, Marine and Power Equipment and I'd lik... More
Social Media and Your Legal Liability
A recent decision by Australia's Advertising Standards Board should concern any business that has a Facebook page but does not pay attention to it. YOU may be legally responsible for what what oth... More
What is DNS and why do I have to pay for it?
Recently one of my customers purchased a domain name for only $19 and then needed to to pay an extra $55 per year for "DNS hosting". The obvious questions were "What is DNS hosting?... More
Facebook: More Than Just Imaginary Friends (part 3)
Welcome to the third part of my series about using Facebook more creatively. I have already written about putting Facebook content on your website and using Facebook Connect to get access to details a... More
Observations and Trends
So this is Christmas... already! 2011 saw some massive changes in website development as we all adapted to a tighter economy. The major trends I've noticed are: Graphic designers have shifte... More
"Should I get my website updated?" (UPDATED)
People often ask me if they should redesign their site. Nine times out of ten the answer is "yes". Internet years are like dog years and what looked great 5 years ago will compare badly to you... More
One More Thing
I could live to be 200 years old and I would still trade it all for the impact Steve Jobs has had in his 56 years. He gave Microsoft the competition they so desperately required. He dragged the musi... More
If only it was that easy!
Recently two things happened to me that got me thinking about websites and internet marketing... I was contacted by a friend who said the company he was consulting to needed some online market... More
What About Current Customers?
In the mad rush to increase search ranking many website owners have forgotten their current customers. Here are some very simple ways your website can serve the people who already know you... &n... More
Facebook: More Than Just Imaginary Friends (part 2)
The best thing Facebook has done is Facebook Connect. This allows your website to let people become members using their Facebook login. It also allows your site to personalise how it works for that pe... More
Facebook: More Than Just Imaginary Friends (part 1)
Your company page will not be an overnight Facebook sensation. It will not "go viral". At least, not without a LOT of money spent on making it happen. Where did you first hear about "inter... More
What Does A Web Developer Do?
I recently gave a presentation explaining what a web developer like me does. The short answer is that your web developer either makes or saves you money. But how? The key is to make each site dynamic... More
Retail Is Dead. The Internet Killed It.
Every day I read stories about how retail is dead. The internet always gets the blame. That surprises me because there's no rule that says bricks and mortar retailers can't have on-line shops ... More
SEO / SEM - 'Number 1 on Google!'
"Dear Sir/Madam, we notice you are not number one on Google for your chosen search terms..." What the hell does that mean? Why does the sender only have an obscure gmail address? How do they ... More
Paypal Could Cost You A Fortune
Gerry Harvey may be a very smart man, but he didn't have his thinking cap on when he alerted everybody to the benefits of buying (and selling) online. The interest in on-line shops has definitely ... More
Cheap Websites Are Cheap For A Reason
There's one company that keeps advertising on the radio at prices that are insanely low. A simple web search tells you why. Have a look at the responses to a question about this company and you... More
Bulk Email Campaigns - Do it right or not at all
What you see on the right is a bulk email sent out by Aero Designs. Simple, elegant and eye-catching. For years I have helping customers and their designers set up email camp... More
The Secret To Getting Lots Of Followers
I will reveal the secret that many social media "experts" are trying to sell you. How to get LOTS of Twitter followers. Thousands. They may tell you how to do this yourself or they may use fa... More
Making Informed Decisions
I can't believe some people who make informed, calculated decisions about their business in every area EXCEPT what the do with their website. Most of these decisions are driven by marketing or the... More
Social Media - Facebook, Twitter, LinkedIn, YouTube, etc.
I wanted to learn about Facebook and Twitter so I joined them and got involved. I now moderate a couple of Facebook groups and am an active participant on several pages. I have set up Facebook busines... More
Content Management - Keeping your site up-to-date
You have no doubt been told you need a Content Management System or have used one before. That means you know it's a great idea to be able to log in and change your site whenever you want. But did... More