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So What Happens Now?

Our support doesn't end with handing over your website. In this blog we will discusses some of the important after-launch aspects of your site.




The Big 2017 Amazon Web Services Migration (and a crash)

Early this year I developed a plan to modernise how I hosted websites and protect them against downtime. Since 2002 I have used very expensive and powerful co-located servers in an Australian datacenter. These were due to be replaced so I started speccing hardware and getting prices... until I saw what Amazon Web Services can do.The biggest problem with hosting websites is that the amount of visit... (more)


4 Big Reasons Why Your Website Needs Cloudflare

All the websites I develop and host now use a combination of Cloudflare plus Amazon Web Services (AWS). These combine to give the fastest, most reliable website hosting environment currently available.Most people only know Cloudflare as DNS management, but it also provides a suite of essential tools for a modern website. These are the best:1) An SSL CertificateStarting in late 2016, Chrome and Fir... (more)


Pinterest: The quiet social media giant

Social Media can be a minefield. One wrong step can lead to disaster. Or at least that is how it seems to many businesses. There is an easy solution - stay away from Twitter. That is where all the problems are. Instead, consider the quiet social media giant that is Pinterest.Here is some research on the demographics of social media users from 2016:http://www.pewinternet.org/2016/11/11/social-media... (more)


TimelineCMS version 5 has launched

After months of coding and testing, the newest version of TimelineCMS is being rolled out to all our sites.This version uses Amazon Web Services (AWS) for reliable and scalable hosting servers. Each website is now located on its own individual hosting server that has virtually infinite capacity to expand as the number of visitors to the website increases.Why does that matter? You might have heard ... (more)


Use Social Media As Your Website Content Management System

Never update your website again. It's time consuming and frustrating. So stop and read this for a better way.We are world leaders in linking websites to social media platforms. Yes that is a bold claim, but it is one we stand by. How it works can be difficult to explain so we set up a demo page at http://www.gmacinternet.com.au/labs to demonstrate the code we have developed over the past few y... (more)


Google Rankings and Mobile Devices

There is a lot of buzz at the moment about changes Google has made to SEO and how websites rank on mobile devices.As usual with SEO, some of the claims being made are misleading.What Google is doing is effectively maintaining two sets of rankings for your website - one for mobile devices and one for desktops. If a person searches for your website on their computer they should see it appear in ... (more)


Preparing For The Future

The internet is almost unrecognisable from when I started GMAC Internet Solutions back in January 2002. The web is the fastest moving area of IT outside of internet security and the moment we relax we get overtaken. Here are some of the major changes we have implemented for our customers in over the last 2 years...Responsive Design and Mobile WebsitesWe upgraded all our software to better han... (more)


Lessons From Apple

Love or hate them, it's hard to deny that Apple are the most successful company in the world when it comes to marketing their products. I have often joked (or half joked) that Apple does not sell technology - they really sell desire. Here are some quick lessons that every company can take from them and how these lessons apply to your website.Constant Improvement, Perfection is ImpossibleDo you... (more)


Why use Social Media anyway?

The numbers are huge. The marketing and hype are deafening. Social Media is massive. Your business needs to be on it.But why?In August I prepared a Social Media Strategy for Honda MPE. In the following three months the Honda Motorcycles facebook page has (at the time of writing) gone from 16,487 to 30,758 likes - an 87% increase - and their number of Twitter followers has gone from 1,569 to 2,562 ... (more)


Which One Do I Choose?

I get a common question about Social Media. "Which one should I use?". Some people have said to me that they don't like Facebook or Twitter. It is important to remember that none of that really matters because it is not about what you like. It is about how other people like to receive their information.Some people love Facebook, Twitter or Pinterest. Others prefer Email. Some want to visit you... (more)


Stop Listening To Gerry Harvey!

Every day I read stories about how retail is dead. The internet always gets the blame. That surprises me because there's no rule that says bricks and mortar retailers can't have on-line shops as well.According to a Commonwealth Bank report into on-line shopping habits, 80% of all on-line purchases are made domestically. But wait, isn't everybody buying from China? Not directly. Obvious... (more)


Bulk Email Campaigns - Do it right or not at all

Your inbox is probably filling up with newsletters as more companies embrace direct marketing. The big problem is that most of them turn you off by being badly formatted, having a large attachment to download, or feel like they are yelling at you. Now have a look at some of the ones my customers are sending and see the difference. Much better. For years I have helped customers and their designer... (more)


SEO / SEM - 'Number 1 on Google!'

"Dear Sir/Madam, we notice you are not number one on Google for your chosen search terms..."What the hell does that mean? Why does the sender only have an obscure gmail address? How do they know my chosen search terms?There are two ways to try to increase your position on Google. The first is SEO or Search Engine Optimisation. This means changing the contents of your site so Google likes it better... (more)


Social Media and Your Legal Liability

A recent decision by Australia's Advertising Standards Board should concern any business that has a Facebook page but does not pay attention to it. YOU may be legally responsible for what what other people post on your Facebook wall. Yes, you read that correctly.How did this come about? The ASB was responding to a complaint about the Smirnoff Vodka Facebook page where comments were posted by f... (more)


Should I get my website updated?

People often ask me if they should redesign their site. Nine times out of ten the answer is "yes". Internet years are like dog years and what looked great 5 years ago will compare badly to your competition now. We all spend a lot of time "researching" on the web. We find a couple of sites and instantly short-list them. It's at that point that your site design can really let you down.It gets ev... (more)


Social Media Secrets

I get asked by a lot of people how they should use Social Media for their business. I have been preparing a detailed Social Media plan for Honda Motorcycles, Marine and Power Equipment and I'd like to share with you some of the initial advice that I give companies like them. The secret to Social Media There is no secret. The way Social Media works in your favour is that it allows other pe... (more)


Observations and Trends - December 2011

So this is Christmas... already!2011 saw some massive changes in website development as we all adapted to a tighter economy. The major trends I've noticed are:Graphic designers have shifted away from traditional platforms like Nuke, Drupal, Joomla and towards Wordpress. Wordpress has a great library of effects that can be added to sites and look great. It also has an enormous number of templat... (more)


Cheap Websites Are Cheap For A Reason

There's one company that keeps advertising on the radio at prices that are insanely low. A simple web search tells you why. Have a look at the responses to a question about this company and you'll quickly see a disturbing pattern - http://forums.whirlpool.net.au/archive/1328090"Am just dealing with [...] and it is a nightmare." "Avoid [...] like the plague!" "i wouldn't touch them with... (more)


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